I just saw a McDonald’s commercial for some Angus burger that’s in limited release. The commercial consists of three Boston-accented guys imploring New York area customers to please buy McDonald’s new Angus burger because it’s being tested in a limited market, and they want it to do well enough to make it to Boston where they can get one.

I got a kick out of it, since if the burger is in limited markets only, how do these Boston guys even know about it? It’s seems like a pretty inside marketing joke for a McDonald’s commercial, and almost refreshingly honest in a way, since they’re admitting how they segment the market right up front in the commercial.

Then, however, I googled, and learned that Boston already got the Angus in March!!! Oh dastardly marketers! They just love to lie, don’t they? They could have done the same commercial and had the guys be from a market that hadn’t gotten the burger, but I think they liked the Boston accent on the words “target market” just too much to let go.

Anyway, clearly Bill Hicks was right.